Barbara Thomas, CDM, CeM

As president of Creative Tactics, she is recognized for helping organizations with high-impact, award-winning programs. Known as BT, she offers more than 25 years of experience with corporate and governmental institutions to engage their customers and turn them into advocates. As a Certified Direct Marketing (CDM) and Certified eMarketing (CeM) professional, BT is the recent winner of the 2016 Killer Content award. 

Services Provided by Creative Tactics

Advocate Marketing Services

Creative Tactics offers an award-winning Advocate Recognition EngagementTM (ARE) program helping clients to identify, assess, engage, manage and analyze their stakeholders.  The ARE program doubles and triples press release, customer case study participation, increases customer testimonials, references and referrals and builds out proof of value points critical during the sales cycle. Plus, improve the accuracy of identifying your advocates by using the Net Advocate ScoreTM.

Branding Services

Building Brands - Every “touch” with a customer or prospect is important. Never under estimate the value of each “touch” through multiple channels. They build your brand personality. Moreover, your brand is the most important marketing asset of your organization. Building brand loyalty and confidence within your customers, members, employees and prospects is vital for your success. This is where Creative Tactics can help you be successful.

Marketing Communication Services

Effective marketing communications creates successful go-to-market messaging and strategies. Following the pragmatic marketing approach, everything we do will be measurable and anchored to your goals. Our services include internal team needs, alignment to executive team goals, building valuable tools and leveraging internal knowledge of your client's purchasing process.

Marketing Management & Research Services

Augment Your Existing Team - Extend your marketing capabilities with our team. Get a new perspective. Creative Tactics can help extend your executive team, communication team or tactical team to meet your goals. We can provide the services of a temporary Chief Marketing Officer, Senior Direct Marketing professional, Researcher, Copywriter, Designer, Web Master, and many other positions to fill the temporary void.  
Primary and secondary research – Our marketing research capabilities provides your team with knowledge to turn information and feedback into action, enabling proactive decisions. We can help your capture customer feedback to build a deeper customer relationship, measure feedback to improve satisfaction and improve delight, retain customers and employees, and create user group studies to measure support, training and compliance programs.  Creator of the Net Advocate Score(TM) process in 2013.