Who Should Read This Book?
This book introduces the concept of advocate marketing to chief marketing officers, business development leaders, customer success professionals and sales executives, outlining the strategic requirements and business case scenarios needed to go to an executive team for support and funding for a new advocate marketing initiative.

Why Should You Read This Book?
Discover best practices and case studies on how to add value, build buzz and create advocates. Tips and how-tos are shared by highly recognized thought leaders such as Intel, Citrix, Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, ROInnovations and more.